Web → Human → Click → Form → Book
5 steps. 4 minutes. 60% drop-off.
SAME SITE. THREE AUDIENCES.
A website lets your AI READ about my business.
An MCP server lets your AI DO BUSINESS with it.
5 steps. 4 minutes. 60% drop-off.
1 step. 8 seconds. No form.
Not another page to navigate. A set of actions an agent can call.
query: string{ service_id, name, description, duration, format }find_service("repeat purchase rate")service_id: string{ model, range, minimum_term, currency }get_pricing("retention-consult")service_id: string · date_from: ISO date · date_to: ISO date · timezone: IANA[{ slot_id, start, end, timezone }]check_availability("retention-consult", "2026-09-28", "2026-10-02", "Europe/London")slot_id · name · email · company · problem · list_size{ booking_id, confirmed_at, calendar_invite_url }book_consultation("s_4417", "Alex", "alex@example.com", "Acme", "repeat purchase", 40000)booking_id: string · new_slot_id: string{ booking_id, previous_start, new_start }reschedule_booking("bk_9021", "s_4418")booking_id: string · reason?: string{ booking_id, cancelled_at }cancel_booking("bk_9021", "schedule changed")domain: string{ score, signals[], top_risk, recommended_service_id }get_retention_audit("yourbrand.com")Demonstration schema. Live endpoint in development.
Your next customer may never load your homepage. Their assistant will. If your site can only be read, you are already losing the ones who never arrive.
Awareness, consideration and conversion used to be three sessions. For an agent it is one function call. Build for that or watch someone else get called instead.
When acquisition is automated and commoditised, the brand that keeps customers wins. That is the entire job.